Courts Update Delhi HC disposes of plea related to advertisement of...

Delhi HC disposes of plea related to advertisement of liquor after hoardings removed by the company


New Delhi Aug 10(ILNS): The Delhi High Court today disposed of the plea seeking directions to remove the advertisements pertaining to the consumption of alcoholic drinks allegedly in violation of the legal framework applicable to the NCT region.

During the hearing today the petitioner-in-person Advocate Dhruv Chawla submitted that the hoardings have been removed. 

The bench comprising Chief Justice DN Patel and Justice Jyoti Singh said, Grievance of the petitioner comes to an end, accordingly the petition is disposed of. The liberty is reserved with the petitioner to move an appropriate authority in case of any difficulty, said the Court.

The Court had on May, 3 issued a notice in this petition and sought the response of Delhi Government, New Delhi Municipal Council, and Pegasi Spirits Pvt Ltd which had put up its hoarding across the NCT region whereby its product, Pegasi, being an alcoholic beverage, was publicized. 

The plea had alleged that despite the representation made to the authorities as to why this practice has been approved, no reply was filed by them, forcing him to move to the Court. 

The plea argued that Advertisers for the longest period of time have attempted to circumvent the law by employing numerous tactics in order to advertise their alcoholic products.

“Advertising alcoholic beverages have been made illegal in India under the directive principle stipulated under Article 47 of the Constitution of India, 1950. This directs the State to raise the level of nutrition and the standard of living of people and to improve public health as among its primary duties. The State should bring about prohibition of intoxicating drinks and drugs which are injurious to health in the knowledge of people, said the plea. /ILNS/KR/SNG


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